When tech startups hit their growth and development stage, a sudden spike in the client base can go one of two ways: you either scale successfully or you flunk.
As your clientele grows and becomes more diverse, the volume of technical questions grows with it. It is virtually impossible to answer every single question individually.
While you might enjoy the personal touch in the early stages, tutorial videos for tech are essential the moment you realize how much time is slipping through your fingers.
Let’s be honest: nobody likes visiting a dusty FAQ section and scrolling endlessly for an answer. Most users will just message you directly. It’s time to upgrade your support strategy.
Tutorial videos (AKA How-Tos) are the most effective way to communicate in the modern tech landscape. In this guide, we’ll answer the ultimate question: “How to How-To?”
Contents
- WHAT is considered a tutorial?
- WHEN to post a tutorial?
- WHY post tutorials?
- HOW to make
- HOW-TOs?
Summary
WHAT is Considered a Tutorial Video for Tech?
In the current ITverse, there are two main ways to approach your video strategy:
- The Feature Deep-Dive: Videos on separate features of your app or platform, creating a cohesive “How-To” series.
- The Full Overview: A single-form video covering the platform as a whole.
But why do we recommend the Series approach? Even if a user loves your product, their attention span is limited. A long, compact video is hard to digest in one sitting.
By creating a tutorial video series, you make the content accessible. Users can jump straight to the answer they need without wasting time.
Maybe in the beginning stages, you might even enjoy replying to their technical questions, but tutorial videos for tech come in handy when you start to realize the amount of time you end up losing.
Plus, a series allows you to add new videos based on real-time user feedback because you can never predict all the things that will go through the viewer’s mind.
WHEN Post Tech Tutorials?
Timing is everything. You should aim to release tutorials when you are halfway up your tech career ladder. This means you already have active users interacting with your product.
So use the “Prime Time” Strategy:
- Focus on the “Gaps”: Look for features that are being ignored or underutilized.
- Mine the FAQ: Glance over your most-asked questions, that’s where the gold is.
- Listen to the users: Give the people exactly what they are asking for to boost engagement immediately.
WHY Use Tutorial Videos?
Imagine if, instead of copy-pasting long technical explanations, you simply sent a video link. It’s quick, professional, and most importantly, efficient.
The benefits of a “How-To” series include:
- Converting Passive Users: You might be showcasing features your audience didn’t even know existed, relighting the spark in your user base.
- Building the Trust Factor: High-quality video content shows expertise and a commitment to customer success.
- Saving Resources: Most users will find the video themselves before they even think about contacting support.
- SEO Advantages: Video content ranks higher in 2026 search results, making your brand more discoverable to potential clients.
HOW to Make High-Quality How-Tos
If you are a beginner, don’t stress. You don’t need a Hollywood budget to start.
- The Starter Kit: Tools like Loom or simple screen recordings are perfect for getting your first tutorials off the ground. They are cost-effective and get the point across quickly.
- The Professional Pivot: Once you see the ROI and want to scale your brand, it’s time to move up the production ladder. Integrating professional editing, clear voiceovers, and high-end motion graphics makes a world of difference.
To really feel the difference of a white-collar production team working by your side- check out PMC’s series of 20 how-to videos produced by our Burnwe Team!
Summary
Tutorials are no longer optional-they are a necessity in the tech world. The realization that you need them usually hits sooner or later; we’re here to make sure it’s sooner.
Whether you are just starting or ready to produce a professional How-To series, Burnwe is here to help you navigate every stage of production.
Ready to take your video production to the next level? Contact Burnwe today.
