Why is it important to have a video marketing guide and find unique approaches to reach your audience? How can companies keep up with the fast-moving digital world without getting lost?
For years, the Burnwe team has shown that success comes from:
- A strong company culture and structure
- Clear, effective communication with clients
- Delivering high-quality services using the latest production tools and marketing approaches
Today, we share some expert advice from Burnwe’s co-founder, Rob Gevorgyan, along with practical insights from our production team.
Why use video content at all?
Q: Rob, let’s start with a general, important question. Why should people use video content?
Rob: In today’s digital era, the flow of information is faster than ever. People no longer rely solely on text, they consume information visually and audibly. Social media, streaming platforms, and online content have made video the primary content type for staying informed and engaged. Visual perception is strong, and video naturally holds attention, making it highly effective for marketing purposes.
What’s trendy in digital videos today?
Q: What are the key points you see as trendy for digital videos in 2026?
Rob: First, platform-specific sizing is crucial. Now, platforms update the size guidelines once every few months. Videos should match the dimensions and formats of each platform, vertical for social stories, square for feeds, and longer formats for YouTube or company websites.
Second, human touch still matters, even as AI tools become common. Audiences prefer authentic messages over direct ads. A simple video featuring your company owner or team speaking directly can go viral.
Finally, AI-generated videos and episodic content are growing in popularity. AI helps produce content faster and at scale, while bite-sized recurring series, whether about company culture, tutorials, or updates, keep audiences engaged and returning for more.
How do you collaborate with clients successfully?
Q: What’s your formula for successful collaboration?
Rob: We focus on communication at every stage. We understand the client’s business deeply, even the small details, and define clear goals for each video. Then we plan strategically, organize internal meetings, and present a comprehensive approach. After aligning with the client, we unite our efforts to create unique and impactful content.
What makes Burnwe’s client approach unique?
Rob: First is an individual approach. Clients should feel our dedication, our commitment. Second is delivering high-quality videos. Often, we go above and beyond, like providing 2K or 4K video versions even if the project calls for HD. It’s our way of showing appreciation and commitment.
Favorite tools and tips for video production.
Q: What are your go-to programs and advice for beginners experimenting with video?
Rob: We primarily use Adobe After Effects for motion graphics and DaVinci Resolve for live-action content. Adobe Premiere Pro is great for beginners, especially vloggers or content creators. Regardless of your tool, approach every video from a marketing perspective, seeing it through your audience’s eyes. That’s the key to achieving real results.
Team qualities you value most.
Rob: Proactivity and goal-orientation are essential. Team members should bring ideas, seek knowledge, and strive for continuous improvement. Soft skills are equally important – our team thrives when each member grows personally and professionally.
Advice for those starting video marketing
Having a video isn’t enough. Your video must support a marketing strategy and clearly align with your business goals. So, for this part, if you want to learn more, you can check our vlog, which is devoted to this specific topic.
And in case of questions, just drop us a message.
