10 video marketing trends for 2021. The breaking future

In recent years, video marketing has witnessed the fastest growth with the boom on various platforms such as TikTok, Instagram and others.

Today when there is quite enough video content shared on a daily basis, it’s crucial for businesses to be unique and attract audiences. Video marketing has successfully become one of the most effective marketing tools, and there are many reasons to confirm that. Telling a stronger brand story, helping businesses gain competitive advantage, making it easy for the viewers to perceive the brand message, engaging and educating audiences, creating emotional ties, boosting sales and so on; videos have the fullest potential to make a breaking change in your business. But the true magic of video marketing is actually the speed; the ability to spread information faster than any other content type.

Nowadays customers want fresh, informative, creative experiences, impressions and emotions. It’s exactly what video marketing can give only in case you’ll approach it strategically. But as it was mentioned above, it’s growing at a fast pace changing rules and always offering something more. Either you’ll keep up with it or you’ll simply be out of the race.

So to help you figure out the breaking future of video marketing and understand its benefits, we’ve decided to give you some insights into top video marketing trends for 2021. This year is undoubtedly the year of videos, forming the most effective digital marketing trend.

Before we continue, a quick statistics from MarketingCharts. It’s estimated that the average person will spend 100 minutes every day watching online videos in 2021. It is nearly a 19% increase compared to daily viewing minutes in 2019 that were 84 before.

Let’s go!

1. Videos in TikTok and Instagram Reels style

The funny, energetic and entertaining part of video marketing goes to TikTok and Instagram Reels. The peculiarity of these short videos is to tell us and show something with crazy dance movements, funny jingles, and pranks.

These funny videos have also penetrated into marketing. Many companies use them as a part of their marketing plan. But what's the trick standing behind their popularity? It’s the combination of information and entertainment that makes it easier to perceive the video content. And imagine, it’s quite harder to create good reels-style videos than you may think. To use these videos to really invest in your company’s marketing, it’s likely to plan your ideas first and create a storyboard.

2. Videos making you shop

Just as in case of many other industries, videos have also penetrated into e-commerce. Shoppable videos are short video pieces that allow users to click and purchase immediately, thus improving and shortening customer journey, boosting conversions. No need to leave social media or the website, shoppers can buy products just in seconds.

You may probably often come across such videos popping up in social media, more often especially in between Stories from people you follow. To make such videos, you can easily create a video showcasing your products or services and allowing users to swipe-to-buy using Instagram or Snapchat ads. This game-changing shoppable content is taking more and more popularity with its quite simple format.

3. Customization of video content for different social media channels

Customization of video content for different social media channels should be another important part of your marketing strategy. Why? It’s because no matter what aim you’re pursuing when sharing your video, it’s not likely to simply upload the same piece on all your social channels. Identifying which social media channels work best for your marketing needs and understanding how to use your content right will enable you to shape quite a firm basis for your future success. This way, you’ll improve viewership and shareability of your content. For example, you should have both wide, square and vertical versions of the same video because all of them will be definitely used on different social media channels. As long as they are actively used by millions, customization of video content will always be among top video marketing trends.

4. Animated explainer videos

Listed among top video marketing trends, these videos are one of the most important marketing video types without which it will be quite difficult to build an effective marketing roadmap. Explainer videos are the easiest way to tell the complex ideas and sentences in 60-90 sec helping your customers understand your product better. The most wide-spread form of explainer videos is animation, especially among B2B companies. From the financial sector, healthcare, and retail to digital marketing – these videos have disrupted and will continue disrupting lots of industries also in the coming years. They will make your potential audience become interested in your products and make decisions.

5. Educational and guiding videos

No matter what kind of content you create, the idea of educating and giving something valuable will always be trendy. From FAQs, tutorials to teaching your audience how to use your new product, educational and guiding content is in high demand. Creating something that helps your audience better understand who you are, what you do, what’s your vision, what service or products you offer, show and teach them through specialized videos such as ‘’how-to’’, tutorials.

These videos are an integral part of both launching processes and updates. They show the detailed presentation of a product and a feature. They are among 2021 top video marketing trends because they have the power to inform, instruct, engage, delight, and establish trust.

6. More Live “Stories”, i.e live stream videos

One of the biggest video marketing trends on social media is live streaming that will continue helping you reach audiences much faster.

Live stream videos are not only for Instagram. They have penetrated into all kinds of video formats, such as webinars, conferences and others. Through these videos, you can again create engaging, informative and enjoyable content, never forgetting making it to the point, in good quality and for sure, giving value. From the beauty and health industry to tech, live streaming with the increasing popularity of videos can play a huge role as a part of the marketing strategy of your business.

7. Vlogging

Well, vlogging is the newest global trend that came to stay quite long accompanying blog content. Blogs have their certain and stable place in businesses’ marketing plans, but videos are growing faster overtaking written content. Vlogging came to educate, inform, entertain your audience and for sure, market the products and services of your business. Entertaining and helpful, your vlogs can go viral and become your audience’s best friends. It’s an ongoing trend also because you can again create vlogs without even investing much in resources. Simply with the help of your smartphones, you can practice vlogging and create truly trendy content, be it for beauty, food, health or any other industry.

Check out our article specially devoted to vlog and blog content differences.

8. More personal video interactions

In recent period, when we have learned to live with the pandemic, the distance makes us look for all the possible ways to feel connected. Covid-19 enhanced the need for another video marketing trend that is likely to stay with us long. People are seeking ways not to lose physical presence, that’s why they are interacting individually or in groups using live video chats, leading to person-to-person marketing. From various styles and recorded videos resembling video chats, scheduling video calls for sales purposes, we can expect a lot more person-to-person interaction through videos.

And if you want to learn more about the impact of COVID-19 on video marketing, check out another of Burnwe’s articles!

9. Silent videos

For sure, as a user it has happened also to you when you turn the video sound off and continue watching the video for some reasons. For example, you don’t want your co-workers to hear what’s on the screen or just don’t want to disturb people around in public areas.

Social media has changed the rules and made video marketing comfortable for the user to watch videos as they want. But anyway, it’s also likely to create videos for a part of the audience who doesn’t want to listen but wants to get full information. Another trend in video marketing is captioning and providing on-screen instructions or information that are important for making video content fully accessible to more and more people. This can significantly impact the way you record video for marketing purposes and how you edit for playback.

10. 360-degree video experience

This goes to the list of easy-made, quite effective video marketing trends that can bring engagement from the audience. Users have to click and move around with these videos, that can connect people with your brand through active interaction.

Of course, 360-degree videos are specific, depending on the kind of content you produce. But for travel websites and blogs, hotels and restaurants, real estate, retail and events, your opportunities to show an entire, complete products and scenes are limitless. Redefining the viewing experience for your audience and giving them more control over how they can view your product or services; that’s where 360 degree videos are going to!

Let’s wrap up!

Since videos have become an inseparable part of companies’ marketing strategy, things are changing so much and so fast. These are not just aimless changes, rather they are required by time, circumstances and their outcome. And the faster you’ll adopt them in your business and build it towards a new direction, the more you’ll gain.

How to incorporate these new video marketing trends that are reshaping industries, how to use them smartly and constructively, and how to succeed? Our team at Burnwe, is ready to help you with the answers and practical steps towards your desired results. We’ll guide you and give free consulting.

Just let’s get in touch!

So which of these video marketing trends are you going to include in your company’s marketing strategy for the coming year?