Video Marketing During COVID-19 I Why Think Far?

These days people all over the world keep dealing with unpleasant consequences of COVID-19. A lot of entrepreneurs were forced to show unprecedented flexibility in terms of adapting their businesses to new rules.

In these unpredictable and changing times it’s becoming harder to truly understand your content effectiveness and how it best meets your audience needs. But one thing is certain. You should prepare for the times ahead.

Though we all try to stay positive and hopeful, no one actually knows how long COVID-19 will last or how our plans will change. That’s why you should think far, experiment on some fresh, sustainable tools and stay prepared.

Today, more than ever before, the distance makes us look for all the possible ways to feel connected. From this particular aspect, videos help a lot becoming more and more popular. Why? because that’s exactly the type of content people need and want nowadays to stay connected with each other and not to lose physical presence.

So what videos are in higher demand especially these days, and why you should think far ahead about creating video content overall.

Video marketing during COVID-19 I Animated videos will help you keep it short and straight

As COVID-19 brought some restrictions including in-person video shoots, this type of videos have improved their positions. You can use animated content in different situations, such as:

1. animated social content (5-15 sec)

2. animated explainer (30-90 sec)

3. motion graphic tutorials and ‘’how-to’’-s (60-120 sec)

Having a huge impact on consumer decisions, animated videos give you a vast choice of design options and emotional tactics to effectively communicate to your audience right from home. Both small businesses and huge successful brands all over the world use animated videos as they are proven to be a powerful way to reach people.

When used for social media, animated bite-size videos definitely stand out in the complicated newsfeed. What refers to explainer videos, there is no better choice to decently articulate your products to the customers.

The combination of visual communication and audio allows people to perceive more information in less time as compared to reading plain texts.

Nowadays this type of content is really great for tech companies, e-commerce shops, telecommunication businesses, etc.

Video marketing during COVID-19 I Live streaming videos will help you practice social distancing

66% of businesses have used videos to communicate with key stakeholders during the global pandemic. The idea of live streaming is not new, it has been around for quite a while, but we can witness a huge rise especially during the recent period.

As the majority of businesses switched to remote, video conferencing and web meetings became quite handy tools to keep connected and continue the usual work flow online. You have an opportunity to directly connect to your customers from home without even using any special equipment.

With the mobile devices on-hand, live streaming is greatly accessible, easily to use and a flexible tool for real-time engagement. Forming your own virtual events, webinars, and even spontaneous personal live streaming is another great way to keep interacted during this pandemic.

Youtube, Facebook, Instagram are the most popular platforms for live streaming especially these days. Zoom, GoToMeeting work perfectly for webinars, networking and other online events.

Video marketing during COVID-19 I Vlogging will help you adopt the art of educating on your own example

Let’s agree, some people like sharing their experience, and the others like watching and learning from those experiences.

Content on topics like working from home, fitness, cooking, consulting, sharing some specific industry-related tips has significantly increased. That’s normal, because creating content on topics that are still accessible from home increases video reach and user engagement. For example, people who used to attend gyms on a regular basis now find quite comfortable ways to work out at home. That’s because gym owners and trainers were flexible enough to adopt new skills of vlogging thus staying connected with their clients.

It doesn’t require much effort as you can easily set up a Youtube studio and be always ready to shoot a nice piece without stepping outside your comfort zone. As there is higher demand for such video content, you can even use your smartphones without worrying about purchasing more professional devices. In spite of quality differences, content is anyway more important. So you should primarily pay attention to its structure.

Vlogging is a trendy form of promoting yourself, your products and your services as it can truly boost your business. It can help you enhance sales and attract new audiences. In other words, vlogging can act as a strategic marketing tool especially during this period. But it’s not just about promoting or selling. What’s equally important, you share your expertise thus helping people gain useful information. That truly gives results.

Summing up

Well, the pandemic has updated the old ways and it’s our new reality. But the faster you adapt to it and prepare for the future, the more you’ll benefit. Video marketing during COVID-19 gives you a wide variety of choices to make your content bright and remarkable, useful and effective.

You can organize all of this stuff by yourself but if you don’t know where to start, have difficulties or just would like to rely on a professional team, just contact us for 1:1 free consulting and let’s discuss how Burnwe can help you be always prepared!

Video marketing during COVID-19 | WTF?