Video Marketing for Tech Startups I Let the Magic Happen (2023 Update)

What’s the essence of video marketing for tech startups? Let’s put everything in order.

Well, we all love to look before buying anything. We try on a new pair of shoes to see how they look. We even check if tomatoes are nice before buying. But imagine a product you can’t touch or easily take from the store. Do you get the idea? Yes, when it comes to bringing technology products or services to market, videos come to help, revealing their magic of making you see the unseen.

So what value does video marketing bring to your startup?

Let’s explore!

Video Marketing for Tech Startups | Gaining competitive advantage

It’s okay to be a little sceptical about using videos as a marketing tool, because it’s new as compared to other marketing tools. But it’s developing quite fast just as today’s ultra-competitive tech market which always has something more to offer. It’s becoming more and more difficult for companies to be the best choice.

Here is when video can help you gain competitive advantage.

Where to start? What to do? Which tool to give privilege to?

Questions that many startup owners duel over when it comes to marketing their products and services. But let’s not forget one simple fact; people believe what they see. So video content is crucial to your startup’s growth as it truly gives more possibilities to attract customers in quite a short period.

So it’s already a proven point that those who use video in their marketing strategy have much more chances to stand out from competitors.

Video Marketing for Tech Startups | Telling a more effective and stronger brand story

So in a context of brand building, what do you think you need first?

Exactly! It’s your brand story which should be as strong just as your desire to be a unique role model in the tech industry. Videos are definitely a more effective means of communication. In other words, they are one of the best content forms to use in your brand story.

Texts and written words are great. But through video you can tell more.The combination of visuals and audio is easier to understand as compared to just a plain text or an audio.

It’s not easy to reach all your potential customers internationally. Because of time and distance you can’t organize business meetings frequently but in this case again video comes to help. Even when they don’t have much time to have a 30 min call, you can get their attention by simply preparing a 1-2 min comprehensive video and sending it to them.

Video Marketing for Tech Startups | Easy to perceive the message

Studies reveal, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. That’s because most of the information transmitted to our brains is visual.

Remember, marketing videos are not only about entertainment with special effects and a lot of graphics or animations. They should be simple and direct. What’s more important they should primarily deliver a clear message to your target audience. But not every video is useful. To get things done right, you need to have really good, strategically made videos taking into account all the digital aspects of what may work and what may not, the latest trends and tools to create the best video structure.

You see, videos can present various ideas of any complexity in a very comprehensive and flexible way.

For tech startups, it’s a much more important factor because they deal with more complex and innovative products.

Video Marketing for Tech Startups | Effortless engagement on a deeper level

Of course, as a promising startup you want to form a solid reputation which will serve as a strong base for your further growth. To reach that goal, you need to find your audience by engaging more and more people.

Here again magical video marketing comes to help. But don’t forget, people also like successful figures, ‘’wow’’ stories, something not necessarily about your products and services. So you can tell your audience a bit about what’s going on inside your company wrapped up in small video pieces.

Expand your content scope, shoot some nice videos about your company’s life and growth, daily activities, talk about your team in video interviews, prepare product demos, expert reviews, customer testimonials and tutorials. Give some visual shape to all of these content ideas.

Video Marketing for Tech Startups | Boosting sales

The visual display of products are quite eye-catching and interesting as compared to a text advertisement. Of course, because videos undoubtedly have a big impact on the purchase-decision process. The use of videos is thus more likely to improve the number of your potential customers who visually know what to expect from your company. It gives buyers an opportunity to see your products and services in action. So, actually video marketing is greatly helpful if you, as a startup owner, have a goal to boost conversions.

For example, promo videos in social media definitely grab more attention than other types of content.

Customers are likely to stop scrolling the feed when they come across an eye-catching typography, live-shot or motion design. That makes them want to dive deeper and know more about the company or the product.

On the other hand, explainer videos on your website’s homepage gives you an opportunity to explain your whole content more clearly. Through a video you make it easier for the visitor to engage with your website and receive quick and comprehensive information. It increases the possibility of getting new customers.

Video Marketing for Tech Startups | Building trust by educating your customers

Playing a significant role in our daily lives, visual perception helps us in taking the information, learning and interacting with others.

Videos are quite educational, and if organized in a right way, they can form quite stronger ties between you and your customers.

Educational videos as for example, tutorials are a quick and simple way for your customers to gain valuable information. As a result, your current customers trust you more as a partner, and your prospective ones discover another good factor to start a promising cooperation.

Through videos you can help them easily use your platform or application, know more about every feature or just get information they haven't found out yet. You can share all FAQ questions with video answers to make your customers' lives easier. Finally, you can guide them by organizing useful vlogs and step by step presenting what exactly you can be helpful with.

Let’s wrap up

Videos have proven to be a quite stable and long-lasting promotional tool. Today businesses have an opportunity to use the video format in numerous ways to reach their current and potential customers with the content that best meets their needs. As compared to other traditional tools, creative and comprehensively organized video marketing has the strongest impact on your target audiences.

So if you are thinking about video marketing for your startup and don’t know where to start, you have a unique opportunity to use our free strategy and get the best solution.

Burnwe team talks to you, understands your business and develops video marketing strategy based on your company vision. Then, the magic happens, and we create digital videos of all types and formats from animated explainers, app tutorials to commercial ads and social media videos.

So contact us and let’s talk.

Video Marketing for Tech Startups | Do you still hesitate?