How Burnwe Started Its Amazing Video Marketing Agency from Florida

Just as probably any other successful brand, Burnwe also has a story to tell. In this case, it’s not about a group of people whose childhood dream came true. It’s something beyond a dream; it’s about a strong passion.

We’re going to tell a fantastic story about how the co-founders started Burnwe video marketing agency from Florida.

As a video marketing agency, Burnwe specializes in creating digital videos of all types and formats, from animated explainers, app tutorials to commercial ads and social promo videos. It provides full-scale video production services based on a video marketing strategy to businesses all over the world helping their products and services stand out in the international market.

Rob Gevorgyan and Anush Mnatsakanyan are Burnwe’s co-founders. They are co-partners both in life and work.

Before establishing Burnwe, Rob Gevorgyan was leading video production teams in different tech companies, and Anush Mnatsakanyan was working in heading roles as a salesperson and marketer. Their business journey started 3 years ago when they decided to quit their regular jobs and unite their skills to build a dream place called Burnwe.

The idea was to create a company that could bring a change, give partners the best team to cooperate with: the company that will provide the highest quality services and the most trustworthy relationships with partners.

Three years ago, the term ‘’video marketing’’ was something new. Business owners started to realize the importance of including video in their marketing strategy. However, the implementation of appropriate video marketing is challenging and requires a certain specialization in the video industry. Consequently, as Rob and Anush were absolute experts in the video marketing field, they decided to put the years of experience into one capsule and establish a unique and rival business to exceed the clients' expectations.

They understood that choosing a specific niche is critically important to be differentiable in the market. Therefore, a variety of investigations made them stop at the most promising and fastly growing tech industry. However, other crucial factors also affected the final choice of the niche.

1. Rob was a guru in the industry. He knew the tech companies’ needs and had the ability to think like a tech person which is critically important.

2. It’s more difficult to explain tech products with words, and video is the easiest way of presenting complex ideas.

3. Tech companies capture a considerable percentage of the market share. Consequently, tech businesses are forced to rely on video marketing to enforce their market position along with the growing competition.

4. Creating tech videos allows working virtually and providing video marketing services to international tech companies.

5. Lastly, the successful video marketing agency's driving factor is the love and devotion towards the industry that Anush and Rob are openly spreading.

Rob and Anush even call it a love story between the co-founders and the concept of the video. They value the benefits of video content so much that they even adopted a crazy, fun rule to always start the word ‘’Video’’ with a capital letter.

In the early stages, there was no complete team and they raised the company alone through hard work, and still the results were excellent, and clients were always satisfied. Now, Burnwe team works even harder to meet the expectations of their partners. They are constantly exploring the industry, thinking of improvements, working on establishing long-term relationships, and always filling the market with fresh and unique ideas. Interestingly, when you treat the work as an undividable part of your life and water it with love, you receive astonishing outcomes.

Burnwe founders were not interested in finding easy solutions; moreover, they thought about entering the international market from the very beginning. Having everything for that, i.e., international sales and marketing experience, video production skills matching international standards, dedication, and will, they could soon experience success.

Here is how Rob and Anush started their video marketing agency from Florida.

Rob got a message from a partner from Florida who saw a perspective in video marketing to make a good start for their tech startup. As Rob’s portfolio was so impressive, the client immediately expressed their trust towards Burnwe. As a result, Burnwe has built their first video marketing strategy presentation for Washe, a startup from Boca Raton, Florida, and launched a long-lasting partnership.

The cooperation with Washe was so effective that nobody could imagine that only two people were standing behind Burnwe’s enormous work.

By the time Burnwe was getting more and more recommendations from partners, who were really enjoying the results. Burnwe team has expanded and gone more global.

The company name Burnwe, holds a specific meaning in it as well. After thinking of hundreds of different: short and memorable names, the company chose Burnwe, which does not mean any particular thing in English. However, in Armenian pronunciation, it means something like “to hold onto.” The idea was to let partners hold onto them and trust Burnwe because they could assist in everything related to video marketing and production, setting high goals, and being exceptional among others.

Let’s also talk about some colorful parts. Burnwe logo is in black and white, solid, elegant, but they are also using another color as a symbol of joy and happiness, the hex color is #ff4777, middle washed rose. You know, this truly attracts people and makes them recognize Burnwe from a lot of different aspects, like a company with a certain image and style.

Currently Burnwe is cooperating with different startups, tech and mobile companies in US (Florida, California, New York), Canada (Toronto), Australia (Perth), UK (London, Leeds, Livingston, Great Yarmouth), Russian (Moscow), Armenia (Yerevan), Germany (Frankfurt am Main) , Switzerland (Zurich, Lausanne), Austria (Vienna).

They have had success cases with such outstanding international companies as Wacom, startups as Krisp, Washe, Scylla, Smatch, Publiq, and others. All of them have been featured in different platforms with the highest number of engagement through videos created by Burnwe.

Burnwe pursues the goal of becoming a number one choice of video marketing for tech companies recognized worldwide. The team is currently working on an AI system to help tech startups generate video marketing strategies easily.

What makes Burnwe unique is the very team having the same vision, dedication, ensuring smooth collaboration, professionalism, and individual approach providing the best quality to their clients, in-depth guidance, and genuinely working roadmaps leading to competitive results. The company attracts teammates who are passionate about digital marketing videos, as they are the future of commerce.

Once again, it’s important to underline that the formula of success has always been the endless love and respect towards the work, the industry, goals, and partners. Burnwe believes that video marketing is the best way that forms a tie between the company and its customers.

Here is how Burnwe started a video marketing agency from Florida. Is it motivating?