Tutorial Videos for Tech Industry (2023 Update)

When startups are at the beginning of the growth and development stage in their journey, a spike in client base can either go really well or flunk terribly.

A lot of factors have their share of importance in the outcome, in this article, we’ll be assessing the following situation:

Your clientele is growing, however, as they grow, develop, and vary background-wise, a range of questions arise for each individual client.

What do you do? It’s virtually impossible to answer every single question individually, especially if those questions entail technical answers, maybe in the beginning stages you might even enjoy replying to them, but tutorial videos for tech come in handy when you start to realize the amount of time you end up losing.

Let’s say the questions were limited, even in that scenario, you’ll be dealing with a lot of time slipping through…

Not to mention, no one likes visiting the FAQ section and scrolling to find the answer to their question. Most end up asking the question directly to you.

It’s about time you upgrade your FAQ section.

Tutorial videos AKA How-Tos are the easiest way to get a point across in this day and age. In tech, the target audience for these types of videos, as further mentioned in the article, is your user. And the main question “How to how-to?” will be answered by the end of the video. Buckle up.

Contents

• WHAT is considered a tutorial?
• WHEN to post a tutorial?
• WHY post tutorials?
• HOW to make
• HOW-TOs?

Summary

WHAT is considered a tutorial video for tech?

Where to begin… There are two types of Tutorial videos in the ITverse.

1. A single video on the app/platform/project as a whole.

Or

2. Videos on separate features of your app/platform/project (making it a tutorial/how-to series).

The most actual of the two, and what we recommend, are tutorial video series. Eventually, even if you do consider taking the #1 route, your users will most definitely have questions.

Here’s why.

Even if the user is really into your product or service, it may be hard for them to go through a compact long video in one sitting, after all, human attention span, as we know it, is not long at all. They might miss a few aspects you mentioned in the video, therefore, leaving their questions unanswered.

Another reason is, you could never know what goes through every viewer’s mind.

You may try your best to explain all the ins and outs of your product and truly believe that you absolutely didn’t miss anything, but that’s never the case.

As we stressed, the users are diverse and deviate in mindsets. You may not have even thought of the question running through their head. So, it’s best to go with tutorial video series to make every next video aligned with their feedback.

Maybe in the beginning stages, you might even enjoy replying to their technical questions, but tutorial videos for tech come in handy when you start to realize the amount of time you end up losing.

The tutorial video series is essentially a step-by-step guide to your application. They’re accessible and very much actual.

WHEN to post tutorial videos for tech?

You have to be halfway up your tech career ladder for the maximum tutorial effect! Meaning having people already involved and using your product. That’s that prime time to put out a tutorial video. Boost your game by focusing on the features that went ignored or weren’t being used to their full potential. Glance over the most-asked questions, as obvious as it sounds, it’s where the gold’s at. Give the people what they want!

WHY post tutorial videos for tech?

Imagine instead of copy-pasting long texts explaining the dire questions of users you just send them a video link. It’s quick, it’s easy. Most of the time they won’t even come to you, they’ll find the video in a matter of moments. But that's not the only thing tutorial videos for tech are for. Putting out a series explaining features has plenty of advantages. The better of which is converting passive users to active. You might be explaining features your audience didn’t even know about. And even just keeping a conversation going about your product may relight that spark in your passive users. These are all perks of tutorial videos for tech done right. Another one involves the trust factor, which should never go overlooked.

HOW to make HOW-TOs?

Beginners shouldn’t stress when it comes to producing tutorial videos for your IT product! Even a screen recording has its pros, or even record it with Loom, the tools are there and they won’t cost you a thing.

Future-wise, after you finally feel the beneficial side of tutorial videos for tech AND you want to move forward with making a series... You can move up the production ladder and integrate professionalism into your work. To really feel the difference of a white-collar production team working by your side- check out PMC’s series of 20 how-to videos produced by our Burnwe Team!

Summary

To sum up the article in a sentence… Tutorials will definitely come in handy at one point or another when you’re in the tech world. The realization that you need them however hit certain people later rather than sooner. We’re here to hit you right now! And be there for you in your later stages to help you produce your very own professional tutorial aka How-To series. Contact Burnwe when you’re ready to take video production to the next level!