Top 5 Marketing Video Types for Apps (2023 Update)

What do you need for boosting your app? Well, using videos is one of the best solutions. Are you interested? Then, catch some insights into marketing video types for apps.

Let’s agree a picture (or a shot) is worth a thousand words showing how powerful a video can be to tell your potential users about the uniqueness of your app. Videos can differ in terms of formats, duration, content and style depending on the platform you want to use it for.

This time we’ve prepared another useful material for those who are interested in promoting their apps and looking for some dynamic and reliable ways to do that.

1. EXPLAINER VIDEOS

When you just launch your startup, it’s impossible to present your app details to all your customers individually. That’s why you should start with explainer videos that will speak instead of you.

Explainer videos are the easiest way to tell the complex concepts in 60-90 sec helping your customers understand your product better. The most popular format of explainer videos is animation. You can even create an animated character that can be linked to your brand.

Websites that contain endless pages with just texts and images rank quite low in Google search, which, of course, leads to less exposure. You can usually find explainer videos on the main pages of the websites.

Some companies may even use these videos to promote their product or service on Youtube, Facebook or other social media channels. It can make your potential users become interested in your product and make a decision.

So just shortly about the most important factors that can make a good explainer video;

• strong focus on problem solving
• clear articulation of ideas
• short in length
• matching brand goals and audience
• high quality both in terms of production and content
• compelling and targeted call to action (CTA)

So, explainer videos are one of the most important marketing video types for apps.

2. TUTORIAL VIDEOS

If you’re looking for efficient ways to show the values and functions of your app, tutorial videos are the right match. They are dynamic short videos demonstrating your app features and increasing compatibility. Ideally starting from 20 sec, these videos serve as a great tool to bring the required information to target audiences and potential users.

The primary goal of such videos is to shift your user from a passive viewing experience into a learning and acting one. They are like a guide for the user to visualize step by step how to best make use of the existing features and discover new ones.

Among the rest of marketing video types for apps, tutorial videos have true power to;

• inform
• instruct
• engage
• teach
• provide content in more detail

3. PROMO VIDEOS

The shortest and most impressive type of marketing videos or as they are often called, commercial ads; and the moment of glory goes to promo videos designed specifically for different social media platforms. The proper length of such videos is usually 15-30 sec. Promos are often similar in style and tone to a teaser video, where you grab your audience’s attention and encourage them to take further steps. By using the latest marketing tools and custom sizes for each social media platform, you can get most out of these videos.

Here is why you definitely need promo videos that;

• are entertaining and bright
• transform messages faster
• give your business a personality
• trigger emotions
• persuade and stick in memory

First 2-3 seconds are the most important ones, make them remarkable!

4. HOW-TO VIDEOS

These videos are an integral part of both launching processes and updates. If your users have difficulties in adopting the interface, how-to videos can help you better guide them and walk through your app. They show the detailed presentation of a product and a feature.

You can usually use such videos in FAQ sections or simply send them to your customers thus helping them understand your product more easily. When made in a right way, how-to videos have the power to engage, delight, and establish trust. Just as in case of other marketing video types for apps, how-to videos require clear and informative content. But this type of videos requires a much more constructive approach. Why? That’s because too much information kills the video and confuses your users.

Why how-to videos?

• users like to watch the guiding steps rather than read
• they show and tell
• they build up trust and produce tangible returns
• they make your audience involved

5. DEMO VIDEOS

They are one of the most compelling marketing video types for apps. When you need to show your product or service in action, demo videos come to help serving as a powerful sales and marketing tool. They’re informative and educational. Your potential users will invest in your video when they realize you are speaking to their goals and experiences; or answering a targeted question, not just showing a set of features. That’s why to have a truly successful demo video, it’s of primary importance to know your audience. Demo videos are also great when you want to bring investments or participate in expos or pitchfests.

So what do you need to create a good demo video?

• introduce and describe your product
• demonstrate technological solutions and features
• give your users all the answers to how and why they should exactly choose you
• add testimonials to confirm your uniqueness

Let’s wrap up

These videos bring a lot of values to your business; each of them in a different and specific way. But they all serve to a common purpose; to reach your targeted audience and build a strong user-product connection. You’re likely to use all these videos, but no matter what type you’ll give privilege to, it should meet your business goals and expectations.

So if you want to get started with any of these marketing videos backed up with a free comprehensive strategy, Burnwe team is here to guide.

Let’s get in touch and discuss the perfect solution for your app success.

Marketing video types for apps, which one do you choose?