Product Hunt Launch Video For Your Startup (2023 Update)

“Our conversations are around what's on your home screen and did you see that new app? What do you think about that? I didn’t see a platform just for new products every day”-Ryan Hoover the founder of Product Hunt

Overlooked by many, Product Hunt can potentially be the best fit to get your idea out there.
Since you decided, well, at least contemplated making it part of your launch strategy, then you’re on the right track.

Contents

• Product Hunt Summary
• Compete on the same level
• Let’s Talk Strategy

1. Explainer
2. How-To Videos
3. Company Overview
4. Demo

• How Product Hunt Works
• General Knowledge for the flawless Launch

1. Video Length
2. Evoking feelings

• Top 5 Product Hunt Videos

1. Bardeen.ai
2. Slack
3. Dowork
4. Make
5. 10Web

• To Sum Up

Product Hunt Summary

Ryan Hoover sells it best; Product Hunt was one of the first-ever platforms strictly made for tech startups to share their apps, get a conversation going, and, of course, attain recognition.

But at this point in time, getting even the slightest bit noticed on the platform is difficult at best. Not to mention gaining a title.

You have your “Product of the Day”, “Product of the Month”, and if you’re one of the few to get Product of the Year, you receive the Grammy equivalent in the Tech World - A Golden Kitty Award.

Compete on the same level

Everyone has their eyes set on that award and achieving it can be only one or two swift steps away.

Having a good idea is nowhere near enough to get you places. Most priceless ideas go unnoticed solely based on the fact that they were not being presented right. Being creative, believe it or not, is harder than it sounds in this age.

The fact of the matter is, even with creativity on your side, you have to be ready to show it off.

Here’s the secret to separating the wheat from the chaff, the only way any human nowadays consumes new content, is video.

Let’s Talk Strategy

We’ve gathered here today to talk about the importance and meaning behind presenting your technological advances and new ideas with a Product hunt launch video.

Before anything, deciding on the type of Product Hunt video you’re gonna be making to present your product is key. And there are heaps of types to choose from, all with different advantages.

1. Product Hunt Explainer Video

If you need to connect with the audience on a deep, emotional level, explainer videos on Product Hunt are gonna do the trick. The main topic they touch on is the value of the product. The trick is that you’ll need to find the weakness your audience may be hiding and use it to your advantage by visually showing their dream solution. But be ready to spend more than a month on preparations and production of your video, and better to hire a professional team to help you with that. What we do not suggest is using cloud tools to create an explainer video. Your uniqueness is what you wanna display.

For the sake of reference, check out one of our favorite Burnwe explainer videos made especially for Product Hunt.

2. Product Hunt How-to Video

The old saying “It’s not about the destination, it’s about the journey” could not have been less realistic. We are all in it for the finish line. How-to videos know all about that. That’s why they’ll give you a taste of that destination, have complete control over your attention, and only then provide the steps (so-called “journey”) on how to get there. There’s no better way for you to catch my drift other than by showing you an example. Even a simple screen recording, if you have budget concerns, will do.

3. Product Hunt Demo Video

Demo videos show how your product works in a practical, easy way. They’re pretty compelling. Strategy-wise, the importance is hidden behind perfecting the illusion that your product is both simple when in fact, it’s actually pretty complicated to explain in words; a demo video explains itself.

Check out one of our favorite Burnwe demo videos made for Product Hunt.

How Product Hunt Works

When you visit Product Hunt’s website immediately, you’ll see a list of different products, and if the product is good, it probably has a lot more upvotes than others. Upvoting is similar to liking a post, in this case, the app or platform.

You can obviously filter the results and get yourself a list of either the newest or most trending.

Now let’s take a look at one of the Product Hunt videos Burnwe produced for Lucky Carrot. The product has more than 2.500 upvotes, not to mention the awards.

As soon as you press on the app, the first thing that you notice is their autoplay video that explains the product, its perks, a classic explainer video that’s engaging no matter what. You can’t deny that your eyes and ears were there, and that is what you’re gonna wanna have for your product. Engagement because if instead of that video, there was a 100-word text, you would skim it. That isn’t what YOUR product deserves.

General Knowledge for the flawless Launch

There are a few rules of thumb to follow for your Launch Video, no matter the type.

Video Length

On any platform, but specifically, Product Hunt where the users are app-thirsty and patientless, need to be entertained every second, not to mention every second counts. The average human has an attention span of 10 seconds at most, must we stress the importance of this statistic? Most Product Hunters, when talking about their ideal video length, mention 2 minutes, that’ll bore any user to death.

Evoking feelings

A little off-track, but you’ve seen the Grammy right? The most emotional actors and films get the award, and as we talked about in the beginning, The Golden Kitty award is just like the Grammy. No amount of power can race head to head with human emotion, a fact of the matter is if you have them feeling your product, then they’re 60% on board.

Top 5 Product Hunt Videos

There’s nothing left but for us to let the launch videos speak for themselves so let’s assess some of our favorite Product Hunt videos that caught a lot of eyes.

1. Bardeen.ai

Bardeen’s animated explainer for their Product Hunt launch succeeded significantly because of the friendly tone behind the video. They made themselves look friendly and trustworthy, the two attributes every company needs to portray. Here you can check out Bardeen Product Hunt Page.

2. Slack

Let’s talk about the levels of creativity present in this one single video. When it kicked off, you didn’t know what to expect because it wasn’t a typical Launch Video. It was so out of the box that you had just no choice but to download their app, and that’s what you want for your product. Something that’s completely out of the box. Here you can check out Slack Product Hunt Page.

3. Dowork

Dowork.ai is again, one of Burnwe’s productions (video-wise) hence making it pretty hard for you not to fall in love with it. As you can see, it’s an explainer video done right, giving you all the information without making it seem like a crash course. There’s a lot of fun in it, which helps grab your attention every 4-5 seconds. We really will never lose you. Here you can check out Dowork Product Hunt Page.

4. Make

The Product Hunt video for Make is a 70-second story that makes you feel like you know everything there is to know about their product. Especially when the product is complicated, achieving simplicity is admirable. Here you can check out the Make Product Hunt Page.

5. 10Web

Another demo video at its finest. Here we see a whole other side of Product Hunt videos, the relatable side. By incorporating real people into the video, the viewers find themselves in the characters. Getting inside your potential consumers’ heads is the best trick in the book.

To Sum Up

Accept it or not, you’re always met with hesitation before posting your product on Product Hunt. There’s always that voice in your head going “Am I Really Ready? Is my Product really perfect?” It’s not and no time in the world would be enough to make any product perfect. Chances are, yours is just right. And what’s left is to have the courage to post it.

With your Launch Video, that confidence is gonna be in your pocket. We suggest focusing on presentation and reaching out to us here, at Burnwe, we’ve produced Product Hunt masterpieces that have won multiple awards and we’re here to help you be one of them.