9 Types of Linkedin Videos That'll Boost Your Profile (+ 2 Bonus Tips)

LinkedIn Videos don’t get recognition for their potential at all; completely underrated. Videos, nowadays, are associated with TikTok, Youtube, Instagram, and everything except for the most advantageous of them all - Linkedin.

Posting a video on Linkedin can get you and your business out there for the world to see in its truest form.

Why go with video? Why can’t texts suffice? They’re an alternative form of getting your point across, and, let's face it, they’re way less expensive, and sometimes- they won’t cost you a thing. So why post videos?

Why Use LinkedIn Videos to Boost Your LinkedIn Profile?

On LinkedIn, whether you notice it or not, your message, through text, won't get the EXACT point that YOU want across, but with a video, you’re there, unfiltered, showcasing yourself and what you’re passionate about. That’s what we wanna see and what everyone out there, potential customers or colleagues want to see.

Specific examples where LinkedIn videos will benefit you most will be covered in the article, these examples include introductions of your company as a whole, your passions, values, and achievements…. Videos are the pillar of content!

Contents

• The 6 types of LinkedIn Videos (Masterpiece Edition)

1. Company overview
2. Recruiting
3. Vlogs
4. Announcements
5. Award-winning news
6. Live streams
7. Vodcasts on Linkedin
8. Explainer Videos on Linkedin
9. Investor Pitch Videos

• To Sum Up

1. Company Overview Videos on Linkedin

Company Overviews are one of the most diverse videos in the bunch! Because it’s where the emotion’s at, you’d be talking about one of your babies - your very own company. And the company is the people who work there. That’s where you come in; in just a few sentences, you’re representing an entire community. That takes a lot of edge and grace and dominance! When your future colleagues or investors stumble upon that video (which can be arranged with ease if it’s in the featured section of Linkedin), it will boost your brand awareness and positively affect your future relationship with your connections.

2. Recruiting Videos on Linkedin

Recruiting videos will be a strong asset in your hiring strategy. Linkedin is the platform that people use to headhunt and hire, so the competition, recruitment-wise, is top-notch. You’ll need to stand out, as a plus, videos are rated highly on a Linkedin algorithm, so you’re already set up for success. But, to match the competition and truly stand out you need to keep up with the digital speed and showcase development. It’s a no-brainer, videos will do the trick!

3. Vlogs / Video Blogs on Linkedin

What makes vlogs on LinkedIn important? Well, simply their strong ability to put educational, relatable, day-to-day life content out there for your LinkedIn connections to see. Presenting yourself in a tone in which you want to be perceived is the most tactical trick any business enthusiast goes by. Friendly equals cool vlogs, business-y equals educational and so on. Set the tone for yourself and your company through vlogs. For precedent, check out Burnwe’s Co-Founder- Anush Mnatsakanyan’s educational vlog, where we mix friendly and instructive.

4. Announcement Videos on Linkedin

Announcements take the cake for the most popular content you see on Linkedin. Whether it be a small achievement, a new perk the company offers, or a huge investment opportunity it’s all over the place. Essentially, this takes the significance out of announcements and converts them to regular old LinkedIn posts. No matter how much you try, you can’t rob videos of that announcing undertone that texts always thrive on capturing. So, don’t waste time putting out important news through posts, taste-test videos!

5. Award-winning news on Linkedin

One of the best feelings is winning an award and the first thing you wanna do is tell people, hell the world about it. Of course, the alternative to presenting the news by video is writing a small post in all-caps on your LinkedIn profile, but let’s face it, not many people like to read about others’ achievements. And most likely, yours will go unnoticed.

What will video do for you? Well, it’s a whole other story when we can physically see that wide smile on your face and the complete and pure joy you’re feeling through the screen. Now that, that’s contagious. And will definitely get the crowd rooting for you!

6. Live streams on Linkedin

To maintain a safe and trusted environment on LinkedIn, not everyone can do a Livestream. There are certain criteria, they’re of course available on LinkedIn here. But when you do get approval, it’s worth it.

Firstly, it separates you from the crowd. You’re already different with your approval and your profile engagement skyrockets every time you live stream, your connections get a notification!

They also lighten up your Linkedin feed, live streams will be the way to go! Linkedin is known as the “up-tight” social media platform but a change of scenery is always a nice twist people wanna see. Take advantage of the opportunity with live streams for a more friendly, less-corporate look and an added bonus of younger audience engagement.

7. Vodcasts on Linkedin

Vodcasts are like podcasts but with the little-extra zest Linkedin needs- video. Unlike any other category where you need to really pay attention to the length of each video, vodcatsts give you the freedom to sit back and do your thing, as long as what you’re expanding on is valid and entertaining, go for it. Dip your toe into a field overlooked by many, and forget about budget issues, in the beginning, a good story a couple of headlights, and a mic will do you good! You have the chance to invite “Special Guests” to your vodcasts and receive the added bonus of a new audience hopping on your page. Get your connections involved in YOU and increase activity, soon enough they’ll be knocking at your door for some advice.

8. Explainer Videos on Linkedin

These types of videos will fit right into your experience section - Explainer videos are about products and the strengths and advantages they represent. It gives a peak of the company’s services/products and serves as a part of their journey. Expanding on them sculpts the trust your connections and future partners will love. We’ll provide some real-life examples given to you by Burnwe.

9. Investor Pitch Videos on Linkedin

An investment opportunity for a company is huge, you end up putting in all your sweat and tears on the pitch and the production of the video. After all, your company’s better future depends on it. These types of videos always turn out better, a lot is at stake, also as a humble brag, they’ll fit right into your feed, even the featured section. Once again, look through our portfolio for a better understanding. But we’ve already devoted an entire article to the perfect investor pitch!

*Extra Tips For LinkedIn videos

1. There’s a difference between YouTube videos and NATIVE Linkedin videos.

Posting a link of your YouTube video on LinkedIn does not mean you posted a video on Linkedin, granted, it’s much easier and might bring your YouTube channel recognition, but it’s better to go with filming videos specifically for Linkedin (everyone’s guilty of posting a YouTube video link, us too, but, well, you get the point).

2. We lightly touched on the featured section in your Linkedin Profile, but what exactly

Should you pin it there, and what is even meant for? For starters, the featured section serves as an overview of what you represent. So use it as an opportunity to share your company overview videos or cool announcements like your investor pitches and explainers. You can even share videos of the day and replace and update ‘em every day!

To Sum Up

It’s time to wrap up. Throughout the article, we touched on the importance of different types of Linkedin videos. We definitely suggest you try out some of them and see how you like ‘em. Different videos present their very own unique benefits. Either way, questions will definitely emerge; LinkedIn videos can be pretty tricky. But we’re here for you whenever! Check us out for a free consultation!