Why Should Tech Startups Create Investor Pitch Videos?

Hate to shatter your dreams, but in the real world, business plans won’t get you any funding, especially when you’re a startup. But you know what will? A killer pitch.

A pitch is what gets the investor’s attention, so that translates into you constructing your pitch to be outstanding, scientific, and, most importantly- a story.

And the best way to tell a great story in the digital age is through video. Take those two beasts, combine them, and understand why you need an Investor Pitch video.

Sometimes all an Investor pitch video needs is a good line, one solid, humorous yet deep line and the rest is craftsmanship that you need to figure out in order to present it all in order for your funding to land right into your lap.

Contents

1. An Eye For Details

• Why should you pay attention to duration?
• Why should you care about graphics?
• Why exactly video?

2. Approaches to your investor pitch video

• Statistical
• Recycling
• Heart Beat
• Emotional
• Logical VS Insane

3. Sum up

AN EYE FOR DETAILS

Make no mistake, not ANY investor pitch video will get you places. We’ll ask the important questions for you.

1. Why should you pay attention to duration?

Maybe the first and last thing you learn when making these videos is that they have to drag out under no circumstance. No longer than 3 minutes, and even 3 minutes is a stretch. If this surprises you, just take a look in the mirror and assess your own attention span. I’m betting your number lies somewhere under a minute.

2. Why should you care about graphics?

Anyone can have a great idea, well, not anyone, but even the lesser, mediocre ideas get more recognition from investors if they’re well produced. A pleasant-looking video goes a long way. Let’s take graphics - their importance lies in how strategically they emphasize certain points you want investors to pay attention to the most. It goes without saying that creativity plays an irreplaceable role.

Check out one of Burnwe’s creative twists on a graphically done investor pitch video for our partner LiveBoard.

Without getting too deep into the how to’s for Investor pitches, let’s circle back to the why’s.

3. Why exactly video?

At last, videos have conquered text in regard to content popularity hence why pitch videos can be considered a form of mind control, taking your investor on a perfectly timed journey (so they don’t snap out of it but simultaneously don’t miss the point) and introducing your product through the best eyes, yours. Show them exactly what you’re capable of without holding back on expenses. Key to the perfect pitch? If the video looks good, you look good.

APPROACHES TO YOUR INVESTOR PITCH VIDEO

1. Statistical

“Statistically, we’re much more likely to interview people who submit a video.”— CO-FOUNDER at Y COMBINATOR

Let’s just look into the numbers, though, if you don’t take Paul Graham’s and our word for it. Statistics show that a simple investor pitch video can help you by a whopping 66%. That’s an actual number.

A number worth your time, resources, and captivation.

2. Recycling

If you think you’re gonna throw away a perfectly perfect pitch video as soon as you are done stunning your investors, then you cannot be more wrong. Sure, we may call it an investor’s pitch video, but that doesn’t necessarily mean you can’t win over clients with that same pitch.

That’s just the other side of the coin that doesn’t get enough recognition- mobility.

Not to mention adding it to your portfolio to simply gain popularity for your brand. As a Startup, you should know- clicks equal recognition.

3. Heart Beat

Dear startups,

The very first thing your future investors wanna know before even thinking about taking further steps is the universal, valid problem you’re trying to solve. Because investors are in constant triage mode. Valuable time is at stake, and they need to figure out fast whether your idea is important or not. We’ve already established that the most effective way to display any sort of content is through video. In this case, that video is your investor’s pitch. But why exactly is that way the most efficient way to pinpoint a problem?

Well, from the investor’s point of view, figuring out if your question is urgent and good enough is almost like how a surgeon assigns degrees of urgency to patients when they come into the ER. No heartbeat? No point in trying to cure them. Same with your question, which in itself is how your pitch begins. If it doesn’t have a heartbeat, there’s no point.

To prove to investors that you, in fact, are alive is very difficult with mundane business deals, pitch decks or a simple conversation where you’ll, at some point, stumble over a word or two and skip that very beat.

There is no way that you can afford that, not in this century at least. It’s competitive as it is, and the one thing you need to be sure about is a plan to the millisecond pitch, which can only ever be possible if it’s pre-filmed, pre-animated and perfect. That’s where your Investor Pitch Video steps in.

4. Emotional

When pitching your perfect pitch, you’re going to have to represent your brand, your product in a way that brings it to life and makes it seem real and relatable in order to help your investors connect with it as if it were their own child. To do so, you obviously need a constant emotion and feeling of a sort that resonates with your brand and that you cannot touch or change, simply because it is the staple you count on. We imagine that the simplest 6-second animation in your pitch video would do a better job at provoking that emotion than a 600-sheet business plan.

Just take a look at one of our examples made for our partner Scylla.ai.

5. Logical VS Insane

One of the biggest mistakes startups make when pitching to investors is making their pitch seem rational. We imagine this may sound off at first. Investors are known to be one of the sharpest people out there, so why would a logical pitch be a problem?

Just take a look at any company in its early stage. The bottom line is it’s stupid to invest in a company that is at its seed stage; the risks and stakes are high and let's face it, most startups fail.

However, if your pitch is crazy enough, illogical, and just weird, it will cancel out the hesitation your future investor is feeling and push them to invest in a groundbreaking new idea.

Lucky for you, making crazy amazing pitches are very possible with motion graphics, animations, SFX, voice-overs, and templates your pitch video can have.

Sum Up

One thing we will stress is that no matter what, investing in a game-changing strategy is definitely worth it.

We’ve already gone through almost every possible argument out there; what’s left is for you to start your journey, and you’re on the right path.

And, as a video marketing company, Burnwe’s always here to help; it’s our speciality.