Explainer videos are the easiest way to tell complex concepts in 60-90 seconds, helping your customers better understand your company, products, and services.

The most popular way to create good explainer videos is by making them animated. If you end up with a superior, result-oriented explainer video product, your company will surely invade more markets much quicker than your competitors. And in these terms, it’s essential to use video production to keep up with that increasing competition.

But let’s agree, it’s not an easy job for a business owner to find a good animated explainer video production team.

That’s why this time, we decided to devote a whole article to helping you as a business owner dive deep into the animated explainer video production process because you understand the necessity and benefits of such videos for your company.

Even if you want to form your own production team or hire an outsourced one, you must be aware of what’s happening behind a good animated explainer video product.

These steps will serve as a guide.

Let’s start! 👌

Contents

• Define the Purpose of Your Animated Explainer Video
• Create a Script for Your Animated Explainer Video
• Choose Your Animated Explainer Video Style and Design
• Select a Voice-over and Soundtrack
• Plan the Production and Distribution
• Conclusion

Define the Purpose of Your Animated Explainer Video

An animated explainer video can serve various objectives. To list a few: familiarizing consumers, boosting SEO, stimulating conversions, improving engagement, etc.

Most productions want to incorporate more than one of the objectives mentioned, and that's natural! But that said, it's advisable to identify one primary aim to tailor your video. This approach also simplifies tracking success by determining the metrics to measure.

Create a Script for Your Animated Explainer Video

A successful animated explainer video production starts with a great structure. This is one of the most important phases: identifying the video concept, message, and script.

What the production team does first, is

• Understand video message
• Identify the platforms where the video should be used.
• Decide video length
• Create video body/script.

During years of work and experience in the industry, the Burnwe team has come up with the best video for an animated explainer video.

Length - 1 minute
Attention ~ 5 sec

You should stand among others when it comes to creating videos, as there is an increased amount of them daily. Making people watch your video and decide to stay is a true talent. We use specific words, texts, faces, and fast, attention-grabbing movements for that purpose.

Problem ~ 10 sec

It’s important to show the problem your target audience and potential customers face. This will create a non-formal environment where they understand that problem and can be integrated into the situation.

Intro - Solution ~ 15 sec

Advantages ~ 20 sec

And then, we present the product as the rightest solution to that problem. We talk about the advantages, explaining to the viewer in a short and comprehensive way why they need exactly that product.

Call-to-action ~ 10sec

In the end, comes the CTA. Without it, your video will hardly make sense and work. Thus, understanding what you want to achieve through this video is of utmost importance before creating the structure. That’s the part when you push viewers to act after they watch the video.

But let’s not forget that this structure can’t work for all the cases. That’s why a production company's individual approach from the production company is essential.

What refers to your script, it’s the actual fundament of the animated explainer video, so you should make sure it’s structured.

A video script is usually created based on the structure. It’s a short explanation of your video, broken into steps.

Choose Your Animated Explainer Video Style and Design

Incorporating a “branded approach” will give you an advantage when it’s your time to shine. This means one thing: Your animated explainer video production process has to have a consistent style. Including a style could mean anything from simple color schemes and typographic consistencies to motion graphics and visual effects implementation.

Remember! Even the slightest attention to detail goes a long way!

Select a Voice-over and Soundtrack

Animated explainer videos can have and not have voice-over. But as they are the type of videos that try to present your complex ideas in short, voice-over makes them easily perceivable. In other words, it’s another weapon to easily reach your target goal.

Well, we’ve written this article for you to read, but imagine, writing a text to be heard is quite a different kind of content writing. And it requires a bit of a different approach. The success of an animated explainer video production highly depends on the right content formation of the voice-over. It should be catchy with properly chosen keywords to stick in the viewer’s memory. Besides, voice-overs should give the right information in the easiest way! This is because they're created for those who will get to know your product for the first time and have no possibility to pose questions.

One of the key roles in the production of animated explainer videos belongs to video content writers. They participate in the discussions from the initial phases and conduct research before starting to write the text. It’s important to

• Collect as relevant information as possible about the product
• Do some research on the industry your product is specializing in
• Put together the information
• Keep it short within the overall decided length and structure
• Make the most effective video text out of it
• And to know more about the subtleties of video text writing, check out our blog post devoted to this important topic by Burnwe’s team of content writers.

Music generates important emotions, and to have good video content, it’s important not to underrate the right choice of music.

It should give the viewers the right mood to catch and keep them, but not make them turn off the video.

Music choice is based on the artist’s voice, the tone, and the intonation of the voice-over text.

Some companies come to this phase last of all, but our team gives importance to this part. We usually start the production process only when we have combined music with voice-over. We continue the process based on that combination so that the video and transitions are in sync with the music and voice-over.

Plan the Production and Distribution

Congratulations on completing the planning and execution phase of your animated explainer video! Now comes the exciting part - bringing it to life through production and distribution.

However, before you start distributing your video on social media platforms, know that each platform has a unique audience.

Plan and customize your distribution strategy so that your video reaches its target audience.

The distribution phase involves:

• identifying the most relevant social media platforms for your target audience
• optimizing your video for each platform
• creating a tailored distribution plan.

This process requires careful consideration of the content format, audience, and engagement metrics.

While this may seem overwhelming, rest assured that plenty of resources are available to help. Navigating the complex world of social media video distribution is pretty easy. Check out our blog, which provides detailed guidance on customizing and optimizing your video.

This guide covers everything from video format and length to ideal posting times and audience targeting.

Conclusion

Burnwe provides the entire scope of these phases to clients. Furthermore, we're open to discussions on each stage of an animated explainer video production, from the beginning to the end.

We do this as a part of a professional and individual approach to our work and clients. We receive a confirmation on each step before smoothly proceeding both for the client's awareness and our comfort. At the end of the day, our goal is to make a high-quality and dynamic product that meets our client’s needs and expectations.

Besides, we’re the only company that gives unlimited revisions for each step. The final result is a priority for us.

So if you are already thinking about getting started with production, our team is always ready to provide free consulting.

Let’s just get in touch.

Keep your finger on the pulse! You already know the phases of animated explainer video production.