How to achieve 5 biggest business goals using video content marketing

It’s already more than a fact that video content marketing is currently holding a ruling position. Why? Simply because video content is convenient for the consumer, handy for the marketer, effective for the business owner, and so on.

It is a truly powerful tool to help companies and brands fulfill their short- and long-term business goals. Whether your aim is to educate customers, shape your brand, reach your target audience, anyway video is and at least in the upcoming years will be one of the most dynamic and engaging ways to boost multi-level interaction.

Today we’re here to give you thought to another fruitful topic. How to achieve 5 biggest business goals using video content marketing? It’s for you to be informed and strive for the hottest results.

Moving forward!

1. Brand Awareness and Reach

If your video content is bright, interesting, engaging and useful, be sure it will go viral revealing the strong potential of video content marketing to promote your brand and reach large scopes of audiences.

People are drawn to brands that are authentic and ethical. Nowadays media is everywhere and it takes true engagement with an audience to get noticed. Interactive media is the best way to establish your brand’s message.

Video marketing combines all the benefits of traditional media whilst giving a brand’s audience a rewarding bonus, i.e to view and share. You can write thousands of beautiful words about your company but that just means that your potential customers will have to activate their imagination. Instead, watching your product or service in action will definitely make them come back for more.

Video makes your company's story easy to perceive, helping your marketers handle the goal of right branding thousand times more effectively. It’s the best option if you want to improve your brand’s positions in the market. Social promo or overview videos are ideal in this case because they are designed specifically for the purpose to showcase your brand.

2. Increase sales conversions

Video content marketing has already proven to be an effective tool for converting leads and closing sales. You can easily increase your landing page conversions up to 80% by simply adding a product or service videos there.

Videos work better than you can even imagine and definitely grab more attention than other types of content. Customers will stop scrolling the feed when they see eye-catching visuals. In their turn, demo-s or explainers have true magic to absorb your viewers and articulate exactly what you want to deliver. That definitely makes them want to know more about your company or product.

Of course, an informative, constructive and sales-friendly video can lead to direct sales or conversion. But let’s not forget that direct selling is gradually being considered a thing of the past, and you should focus your efforts on inbound sales where you can be more convincing with the help of videos.

So if you’ve been recently thinking about some new dynamic ways to boost your sales, video content marketing can give you a promising opportunity.

3. Explain your product or service

People who surf the internet to seek information on goods and services have only one purpose in mind. They want to get solutions to their problems. So regardless of the industry your company is specializing in, you should be on alert and able to identify which marketing strategy suits your target market best.


Well, we all understand. It’s impossible to present products to all the customers individually. Just no time! That’s why using video content marketing, and particularly shaping your brand with the help of explainer videos is a good decision.

Explainer videos are the easiest way to tell the complex concepts in 30-60 minutes helping your customers understand your product thoroughly. Companies usually use these videos on website’s main pages but they can be even used for promoting products or services on Youtube, Facebook or other social media channels.

The factor of explaining products is an important one if you want to enhance your sales processes. Why? because when potential users get the full, necessary information they need for making a purchasing decision, be sure they’ll stay longer. Demo videos are another way to fully present your products to your audience.

4. Educate your customers

Another key point that is of the utmost importance for business owners is for sure, educating current and potential customers. Why? Because you educate, you build trust, you contribute to your company’s sales processes.


Imagine your customers want to learn more but have no time to read or take part in endless calls. Just like a quick overview! What to do? So, incorporating visuals into your marketing strategy is the right solution.

Videos can help your customers easily use your platform or application, know more about every feature or just get information; be it about your company, product or even industry you’re specializing in. With the help of video, you give them an ideal mixture of entertainment and information thus bringing them closer to your brand.

5. Contribute to HR processes

According to Career Builder, an international job posting website, the online job ads including videos generate approximately 12% more views and 34% more applicants than those without.


When your company is forming a unique growth model, your primary asset will always be your team. In order to be competitive and efficient with your hiring processes, adopting video content marketing is a great way to attract highly-talented job candidates to join your team. Hearing and seeing actual employees and the facilities can truly form a successful employment brand. For that to be true, it’s important


• to keep your recruitment videos clear and precise to engage your viewers

• to include a CTA that can interest and call them to submit an application

• to consider various approaches relevant to your company culture, structure and goals, i.e voice-over text, team testimonials, live action, motion graphics, sound effects, music, etc.

So in those busy HR processes, video content marketing gives a lot of advantages as for example, eliminating wasted interview time on those who don’t consider themselves a fit. Instead, you can focus on those who like what they see and are highly interested in the position. A well-made video conveys the insights of real people while undoubtedly capturing company culture and atmosphere.

Let’s wrap up

Well, incorporating video into your marketing strategy definitely diversifies your content and provides higher levels of engagement from your audience overall, followers on social media, customers, partners, etc.

Marketers are increasingly using videos to achieve a range of business goals leading to company growth. In this digital era, video is very accessible to anyone on the internet, both to watch and to produce. So on the way to achieving those business goals, it’s important to never forget that the key is to be different, creative and deep, sometimes to think beyond your profit and product.

If you are thinking about enhancing specific business aspects for your company success, video content marketing is ideal. Moreover, Burnwe team is ready to guide you and provide a comprehensive strategy. Just let’s get in touch and discuss!

Video content marketing | What’s your next accomplished business goal?