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The Power of Social Media Promo Videos: Expert Insights (2023 Update)
Social media promo videos are known as advertisements, but there's a lot more to them that we'll uncover in this article. Think of social media promo videos as a sneak peek, a small teaser, or the intro section of a book. They shouldn't be a spoiler of your product but giant flashing arrows pointing to it. To make it work, you need to step up your game and stand out from the crowd.
Contents
- Introduction: What is a Social Media Promo Video?
- Why are Social Media Promo Videos Important?
- Elements of Important Social Media Promo Videos
- Keepin' it Short & Sweet
- Give them the Answers They Want
- Max-Max-MAX Exposure
- WaterMark
- Call To Action
- Music
- Voice-Over
- Tips from Experts on Creating Social Media Promo Videos
- Customizing Your Social Media Promo Video
- Case Studies for Successful Social Media Promo Videos
- Best Practices for Promoting Social Media Promo Videos
- Conclusion
What is a Social Media Promo Video?
Why are Social Media Promo Videos Important?
Let’s look at some hard facts. As we speak, more than half the world, 4.76 billion to be exact, use social media. On average, we spend 2h and 31m on our socials. So the question is, are we really doubting social media's role in our daily lives? Most of the information we consume, like it or not, comes from our devices. Without diving deeper into social media and its impact on our lives, we can deduce that investing in promo videos MAKES SENSE! After all, we can’t think of a better way to get people talking about your product/service.
Elements of Important Social Media Promo Videos
It doesn’t take a rocket scientist to figure out the strong combination of promo videos and social media. That means there’s a ton of competition, and many influencers have jumped on this train. That said, there’s always a way for you to stand out, so let’s get into some pro tips for your social media promo video.
1. Keeping it Short & Sweet
Facebook recommends your social media promo video be 15-30 seconds, This is perfect for sparking interest in your viewers. No matter how amazing a 10-minute video could be, no one watches anything THAT long. EVER.
As for the sweet aspect- focus on the feels. Most company overviews, explainer videos, and demos are made for the boring old deets. Promos survive on emotion.
2. Give them the Answers They Want
“What does this do for me,” that’s the only thing that passes through our minds when watching any type of video, let alone a promo. As we said, even though it’s not a good look that promos are associated with ads, it’s the facts. This makes your video pretty vulnerable. That’s why every spare second must be devoted to answering that golden question: What can you do for us that we need?
3. Max-Max-MAX Exposure
Exposures are the sweet spot when it comes to social media promo videos. Reaching as many people as possible should be the goal of any video. Since we’ve assessed how your promos are gonna be short, they’ll simultaneously be easier to spread!
But also spread them wisely, and think about where my audience would be more active. And you have your answer. Keep your eye on the prize.
4. WaterMark
Since your social media promo videos are short and on some platforms, the sound may not even be on from the start. It's essential to have a visual representation of your company somehow. Whether it be a logo or the exact name of your service is unimportant as long as you provide the so-called watermark.
5. Call To Action
The way you finish your video should never portray the “period” of a sentence but more so the semicolon; Always leave them wanting more. That’s what a CTA is for. The foundation of a good social media promo video is always the beginning and end of it. The rest will build itself.
6. Music
Music is overlooked by most. Not to say you don't add music, but more like you leave it at last, kind of like we did here in this article. But music is crucial, and it should not be a spur-of-the-moment choice. The entire tone of your product depends on it. Plus, if done right, it’ll be the first thing that engages the viewer and sprinkles suspense in their mind!
So always plan ahead with music.
7. Voiceover
Another critical thing to consider, and that just doesn’t get considered enough is a voiceover. This is directly linked with the importance that music brings, in a word, the tone of your entire social media promo video. For example, take the element of suspense that most promo videos lean on. A mysterious, intriguing voice behind your video that plays well with the background music is the recipe for success!
Tips from Experts on Creating Social Media Promo Videos
Gary Vaynerchuk
CEO of VaynerMedia, and a 5-time best-selling author at the New York Times: Gary Vaynerchuk built a business by creating video content.
According to his advice, we need to create videos that evoke emotion, inspire action, and leave a lasting impression on the audience.
Sunny Lenarduzzi
Lenarduzzi is a video marketing strategist who has worked with top brands such as Hootsuite, Applebees, and AT&T. She is a YouTube influencer with 400k+ subscribers.
Sunny Lenarduzzi regularly posts tips on her youtube channel on insider tips and tricks for making engaging promo videos. Some of her best advice includes kicking it off with a hook that will grab the viewer’s attention within the first few seconds. To continue keeping the audience engaged, she suggests using humor, storytelling, or visual queues.
Anush Mnatsakanyan
It’s time to be inspired because we have one of our own shining stars! Anush Mnatsakanyan is the incredible CEO and Co-Founder of Burnwe, a successful video marketing agency. She's an absolute master in the field, and lucky for us, she shares her wisdom on her LinkedIn posts. Her latest advice on creating social media promo videos is a must-see for anyone looking to take their video marketing game to the next level!
Customizing Your Social Media Promo Video
No matter the aim of sharing your promo video, you might wonder if you could upload the same piece on all your social platforms.
The answer to this question is too valid to talk about under a subtitle. So, please check out our article on The Customization of Promotional Videos.
Case Studies for Successful Social Media Promo Videos
As a rule of thumb, all our blog posts, no matter the topic, are equipped with REAL examples. After all, everyone can talk the talk, but few can walk the walk. We’re Burnwe, a video marketing agency that recognizes the impact of video creation, and speaking of creations. Our production of Teleport’s promo video is a must-see:
This classic social media promo is designed to embed trust in the client. A fun, excited undertone follows you throughout the 30-second journey.If you were looking for a general example to set you on the right track, that’s what this promo video is - your base. As a bonus, a little edgy and alternative style of social media promo videos, we have BarRaiser, produced by Burnwe.
What we’re showing you are the complete opposite of short. Minute-long promo videos for social media are hard to grasp for some. It’s a classic example of why promo videos are a great way of advertising your product. This promo is made for Barraiser’s YouTube channel and website. Therefore, time-wise, it’s flexible. And those are the only rule breaks allowed.
As you can see, the music is top-notch, background yet engaging nonetheless. Engaging can describe the entire video to the brim. And as a perk, getting a third party involved, Jenna added that special touch of getting an outsider’s take, seeming trusting.
Best Practices for Promoting Social Media Promo Videos
We can differentiate among two common methods used for promoting your social media promos:
Paid Promotion
In other words, paid advertisements on social media platforms. This includes PPI (pay-per-impressions) and PPC (pay-per-click), and other advertisement that you pay for.
Organic Promotion
Organically generated user engagement is how we define organic promotions. This type of promotion relies on natural user involvement.
Conclusion
Outstanding promos are shareable and, at the same time, create both good buzz and results (leads). Social media promo videos are a more comprehensive range than imagined by most. Imagining them takes effort and perspective, too, which you now have but don’t thank us yet. We at Burnwe wanna be by your side for the whole journey, producing and bringing your envisioned promo video to life and not only. Check us out at Burnwe!
