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20 Video Marketing Quotes to Guide Your Strategy (2023 Update)
Wherever we look, we come across videos, different in formats and styles, length, and the ways messages are transferred through. Video marketing is not a new concept. It has been around for quite a long to enhance businesses through a unique, multi-purpose visual communication tool; videos.
Many companies incorporate video content in their marketing strategies, chasing various goals. From building brands, boosting sales, and winning over audiences, videos offer businesses more. For those reasons and more, it is super important to have a video agency on your side for elevated marketing strategy, so check us out!
There is an endless number of video marketing quotes and phrases people use to tell about
their amazing experiences. Those quotes are going to be our focus for today!
Contents
- The Impact of Video Marketing in Today's Business Landscape
- Expert Perspectives: How Video Marketing Drives Business Success
- Video Marketing Quotes and Insights from Marketing Experts
- Andy Zimmerman, Head of Marketing, Salesforce Interaction Studio
- Robert Weiss, President of Sales and Marketing, MultiVision Digital
- James Wedmore, Video Marketing Expert, Mind Your Business
- Matt Carter, Internet Marketing Entrepreneur, Release
- Mike Henry, CEO, OpenSlate
- Lisa Lubin, Emmy Award Winning Video Consultant, LLmedia
- Pam Didner, Founder and VP of Marketing, Pam Didner
- Mark Robertson, Head of Marketing, vidIQ
- Anush Mnatsakanyan, Video Marketing Expert and CEO, Burnwe
- Adam Hayes, Content & Copywriting Manager, Wyzowl
- Marcus Sheridan, International Keynote Speaker, Marcus Sheridan International, Inc.
- Jason Acidre, Co-Founder and Head of Strategy, Avaris IO
- Jill Rowley, Advisor, LoopVOC
- Brian Rotsztein, Author, CEO, Uniseo
- Han Lung, Content strategist, Tailored Ink
- Gary Vaynerchuk, CEO, VaynerMedia
- Debra Mastaler, Content Strategist, Founder, De9eR Media
- Will Keenan, Executive Consultant, Star Channels, U.S.
- Lilach Bullock, Forbes 2015 Top 20 Women Power Influencers
- Michael Litt, Co-Founder, and CEO, Vidyard
- Key Takeaways and Wrapping Up
The Impact of Video Marketing in Today's Business Landscape
If you’ve been with us for a while now, then you definitely know the huge change video marketing has to offer the business world. But if you’re new here, here’s the short version of the story.
It has become undeniable that nowadays, users like video content more than other forms of information. The reason is simple; videos are just easy and convenient.
Considering the matter at hand, it’s highly likely that your preference would lean towards engaging with a video rendition of this article instead of consuming it in written form. But the point is since videos are so popular, it only makes sense for a new wave of marketing to emerge. Yes, we’re talking about video marketing.
Make no mistake, video marketing has been here for a while, and yet it has not lost its allure. So, we can deduce that videos are not only fun and attention-grabbing, but they drive success!
Expert Perspectives: How Video Marketing Drives Business Success
We know videos are the best form of entertainment, but how are they integrated into marketing? Video marketing has proven to drive business success by working from multiple angles. Some include:
- Audience engagement
- Boosting conversions
- SEO improvement
- Intensifying social media reach
- Effective product communication
Experts embody these so-called “angles” in their strategy to reach their goals
Video Marketing Quotes and Insights from Marketing Experts
Finally, the fun part! We hope that these quotes about video marketing will help you find your inspiration and voice. You’ll take the world of video marketing by storm in no time!
Andy Zimmerman, Head of Marketing, Salesforce Interaction Studio
“Nothing says ‘yawn’ more than an interminable text-based email or 50-slide attachment. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable.”
Robert Weiss, President of Sales and Marketing, MultiVision Digital
“Business decision-makers love online video because it gives them the most amount of information in the shortest amount of time.”
James Wedmore, Video Marketing Expert, Mind Your Business Podcast with James Wedmore
“Stop thinking of ‘video marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.”
Matt Carter, Internet Marketing Entrepreneur, Release
“Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results… it stands out a lot more than a regular website listing does, so [it] tends to attract more clicks.”
Mike Henry, CEO, OpenSlate
Lisa Lubin, Emmy Award Winning Video Consultant, LLmedia
“The amount of information contained in one single frame can take three pages to describe. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along. Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.”
Pam Didner, Founder and VP of Marketing, Pam Didner
“Marketing is absolutely crucial for building brand recognition and attracting customers on a global scale. It may require some time and effort, but the benefits are well worth it.”
Mark Robertson, Head of Marketing, vidIQ
“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.”
Anush Mnatsakanyan, Video Marketing Expert and CEO, Burnwe
‘’Just having video and posting online will not work, if you want your video to skyrocket, you need to have it strategically tied with your marketing plan.’’
Adam Hayes, Content & Copywriting Manager, Wyzowl
“Humor, where appropriate, is a great addition to your video… so embrace the personality of your product, and let it shine through!”
Marcus Sheridan, International Keynote Speaker, Marcus Sheridan International, Inc.
“The beauty is that, as companies get better and better with video, they’re also making sales in the process. This is what smart business and marketing are all about.”
Jason Acidre, Co-Founder and Head of Strategy, Avaris IO
“Including videos on text-based content makes the content look more comprehensive, and this aspect makes it more appealing to readers, which increases the probability of having the content shared.”
Jill Rowley, Advisor, LoopVOC
“Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process.”
Brian Rotsztein, Author, CEO, Uniseo
“Create videos with a distinct purpose. Anticipate your ideal consumer’s needs and create content to address those needs.”
Han Lung, Content strategist, Tailored Ink
“How can you build a house without a blueprint? The answer is: you can’t. In the same way, a video without a storyboard is like a house without a foundation."
Gary Vaynerchuk, CEO, VaynerMedia
‘’No matter what you do, your job is to tell your story."
Will Keenan, Executive Consultant, Star Channels, U.S.
“It’s not what you upload, it’s the strategy with which you upload. Kind of an update on the Hollywood adage, ‘It’s not what you know, it’s who you know.”
Debra Mastaler, Content Strategist, Founder, De9eR Media
"Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results.”
Michael Litt, Co-Founder and CEO, Vidyard
“The play button is the most compelling call-to-action on the web.”
Lilach Bullock, Forbes 2015 Top 20 Women Power Influencers
“Video Marketing solidifies your online presence whilst building deep and meaningful relationships with your customers. It adds a personal touch to your brand whilst increasing your conversions!”
Key Takeaways
Contrary to popular beliefs regarding marketing methods, video marketing takes the win. It isn’t a stretch for us to note that video marketing can be viewed as the new standard. The way it has evolved over time pushes it to possess creativity, fun, and influential undertones.
Every second, businesses are assisted in achieving their goals with this magic fairy dust, they always succeed. With video production quotes surfacing the web at the moment, we thought you should know about it too! And if this article has awakened the video-marketing enthusiast in you, feel free to contact us!
We’re Burnwe, a video marketing company that’s ready to help you at every step and stage of your journey.
