10 useful video marketing tips to ensure your company’s super success

Video marketing continues to be the most favorable trend for all types of businesses. Videos are everywhere; on social media platforms such as Facebook, Instagram, TikTok, YouTube, and others.

It has become an undeniable fact that nowadays users like video content more than all the other ways of receiving information because it’s easy and convenient. That’s why more and more companies are inclined to include it in their marketing strategies giving it a central role.

Creating professional and high-quality videos is not an easy job especially if you want to make it ideal from all aspects. But anyway, to create good video content it’s not necessary to be an expert or have expensive equipment. Many marketers know there are lots of various platforms that can help make creative and effective video content.

So if you decide to make video content, no matter what resources you’ll choose there are basic points you should be aware of.

In other words, getting acquainted with some handy tips will make it easier to achieve your goals through videos. This article is devoted to those video marketing tips that will definitely become an inseparable part of your marketing plan.

Let’s move on!

1. Plan ahead

The essence of this video marketing tip is that you need to make a clear plan and outline your ideas before getting started. It will help you organize your work in a more structured way and not forget about important information to include. Plan everything related to your content, create a checklist, decide the formats, topics, requirements and people responsible for them. Only by sticking to your plan, you can have an effective work process and successful results.

2. Make the first 3-5 seconds of your video prominent

It takes several seconds to grab your viewers’ attention and let them know what they can expect from the rest of the video. Most of the viewers usually decide whether to continue watching the video or not, based on the first 3-5 seconds or even less. So you should make them to the point and open your video in the most creative way, for example using questions or teasers. But your video should primarily answer the question why your viewers should watch it? Does it give them some useful information, does it give motivation or makes them laugh? Revealing the essence and aim of your video is what will make it truly successful.

3. Educate with your videos and focus on your customers

Any type of content, be it a blog post, video, podcast, it should carry an idea of bringing something valuable to your audience.

From FAQs, tutorials to teaching your audience how to use your new product, educational and guiding content will always be in high demand. Use one of the most important video marketing tips and create something that helps your audience. Remember, especially today no one is interested in content that brings no value. So make videos creatively educational and build trust with your audience by informing, instructing, and engaging them. Give them what they need.

4. Keep up with the latest trends

In today’s ever-growing online world, video platforms change rapidly bringing the newest trends that rule. And if you want to be on top, you need to always keep your finger on the pulse and follow the latest trends and social media requirements. For example, more and more businesses make use of the new platform TikTok to reach younger audiences. But remember, no matter what platform or trend you’ll use, what is especially trendy now is original and high-quality content produced in accordance to new trends.

5. Optimize your content for SEO and use relevant keywords

Just in case of blog posts, doing SEO for videos is important to getting your content seen and ranked higher in search results. You can include targeted keywords in the title and meta description, carefully choose a high-quality thumbnail image, use transcripts for your videos, upload videos directly to social media rather than embedding links to other platforms, make the video the focus of the page.

Of course, the idea of producing a video is cool, it’s important to remember that it should correspond to your overall SEO strategy and goals. So the earlier you’ll define those goals, the more structured and effective the process will be.

6. Start creating storytelling videos

People like to watch and listen to stories rather than strict descriptions of products with the aim to be directly sold. Nor do they like standard TV commercial videos. Those videos, i.e today’s digital videos that go truly viral have entirely different construction and idea behind. More often beyond the length, the format of the video, great content matters the most and brings you more views. Create compelling stories that communicate your brand values and give your audience a firm reason why they should get interested in your brand and products. Don’t approach it as a sales pitch, rather use all your creative potential to convince people how unique you and your stories are.

7. Focus on regularity, post on a daily basis

When you make your audience get used to your content by regularly posting materials via your social media platforms, every time they will wait for the new ones. After watching an inspiring video on your pages, the audience anticipates another video message to feature soon. Being active is an effective way to keep people's interest alive. You can even experiment, stop posting anything for some days after an active period, and you’ll definitely see a change in page performance. So, you need to focus on sharing real content more frequently.

8. Use the existing content, make micro-content out of the old videos

For sure, you have lots of content in store if you look closer. Photos, videos, news and articles, important events, team stories, and interviews; all of these can be turned into new micro-posts. Share your existing relevant content with your audience, increase your online presence. And in these terms, use your old videos to make micro-videos, funny GIFs, and many other forms of content.

9. Inject some humor into your videos

Don’t be boring as it’s a crucial mistake you should escape. Your audience wants some fun, interesting, smart humor. They want to feel enlightened, come out of their everyday life routine and be in another reality. Give them exactly that kind of content. But don’t forget about its relevance because humor, as a tool, should be used responsibly. Sometimes humor can spoil your content if people don’t get it right. And it happens only if it doesn't match your content, its idea and message. Even a nice gesture, a little joke can make your viewers smile and give positive emotions. That’s already an important factor for your brand to stick in people’s memories.

10. Call people to action, use a strong CTA

Just as the first few seconds matter a lot for a successful video, the last few seconds also play an essential role. Some marketers even insist on the importance of placing it in the beginning of the video.

CTA is that crucial part when you drive your viewers to act after getting acquainted with your brand and product. The strength of the CTA usually determines the success of the content, that’s why you’re likely to spend some time on getting a good one. Try to keep it concise and specific, align it with your video goal as CTAs connect your viewers’ experience and action. They guide them to the next important step of the customer journey.

Got excited? Check the vlog version of the same topic and get more video marketing tips.

Let's wrap up!

Video marketing is one of the most important developments in the marketing world, and it has come to stay quite long. It’s here to help you reach and engage audiences. Now that you’re equipped with some useful video marketing tips it’s time to act and create amazing video pieces! And if you need a professional approach and some important advice on how to get started, Burnwe team is ready to guide and provide a free consultation. Let’s get in touch.

Video marketing tips; no way without them!