SaaS Explainer Videos That Turn Complex Software Into Signup
Get custom crafted Explainer Video, that just in 60 seconds can explain complex software, serve as sales engine to grow your revenue, build trust with customers and drive conversion
Explore how we visualize the invisible
Trusted by Leading AI Companies
- A visitor doesn't get your product in 10 seconds
- Your audience needs to understand your complicated tech with simple visuals
- It takes your sales team more than 15 minutes to explain your AI product
- You need to boost your landing page conversion rate
- You need to drive more clicks and lower your customer acquisition costs
- You need to build instant trust with a professional video
A professional SaaS explainer video closes the gap between your code and your customer's needs.
See For Yourself
But don’t just take our word for it. See what happens when Burnwe turns complex tech into a SaaS Explainer Video – making the product clearer and the decision easier to make.
What You Are Walking Away With
Everything you get when you partner with Burnwe
When you order a SaaS explainer video, you aren’t just getting an MP4 file. You get a complete, future-proof video asset system designed to maximize your ROI across every channel.
Unlimited Revisions
We refine every script, storyboard, and frame until you are totally in love with the final product. Zero extra fees - extra happy outcome.
Pixel-Perfect Quality
We render your video in crisp 2K resolution so every element and motion graphic looks razor-sharp, whether displayed on a massive conference screen or small phone screen.
Localization for Any Market
Ready to scale globally? We localize your video using our community of 1,200+ professional voice actors and adapt visuals so you convert users everywhere.
Multi-Platform Video Formats
You get custom-sized videos perfectly optimized for your website, LinkedIn ads, YouTube, or social feeds, you name it.
A Dedicated Tech Video Team
You work directly with specialists who actually understand SaaS Products, APIs, and complex workflows. We speak "Developer" and "CMO" fluently, reducing your onboarding time by 50%.
Video Marketing Strategy
We don't just hand over a file and walk away. We give you a clear roadmap on where, when, and how to deploy your video for maximum conversion rates.
Exclusive Community Access
You gain direct access to the Burnwe community, connecting you with tech leaders to support your future growth, because that's what we are here for.
Personalized Creativity
Your product is unique, so your video should be too. We create custom visuals that make your brand stand out.
Long-Term Video Value
We create videos that stay useful beyond a single campaign, making it easy to update, reuse, and adapt your video as your product evolves.
How We Build Your SaaS Explainer Video
How we work
Not a template, but a custom design for your Explainer Video
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- 01
Onboarding & Strategic Alignment
Every project begins with a deep dive. Through a detailed questionnaire, we align on your product’s goals, target audience, and company vision. We’ll provide a clear project roadmap and timeline, officially welcoming you into the Burnwe community.
- 02
Scoping & Discovery Calls
To ensure total clarity, we conduct dedicated demo calls to deconstruct your software’s nuances. This allows us to clearly define the project scope and ensure our creative direction perfectly matches your technical reality.
- 03
Scripting & Narrative Strategy
Whether you need a fresh script or professional proofreading of your own, we’ve got you covered. Based on our discovery phase, we craft a personalized narrative tailored to your branding, specific goals, and the "Job to be Done" for your users.
- 04
Visual Storyboarding
Before a single frame is animated, we create a comprehensive visual storyboard. This serves as a conceptual blueprint, illustrating the storyline and the outcome so you can visualize the flow of your message.
- 05
Bespoke Design & Custom Assets
We don't believe in templates. Every element is custom-made and specially tailored to your product. We ensure the visual style perfectly fits your brand guidelines, creating a unique aesthetic that stands out in the SaaS market.
- 06
Professional Voice & Licensed Audio
Sound is half the experience. We coordinate voice-over recordings from our database of 1,200+ global professionals in any language you require. We then pair the perfect voice with licensed, high-energy music to give your video a premium feel.
- 07
Video Creation Magic
This is where it all comes together. Our motion graphics designers breathe life into the assets, combining motion, sound, and strategy to deliver a high-resolution final video ready to drive user acquisition across all platforms.
The Proof is in the Results
See how SaaS leaders use Burnwe’s explainer videos to simplify their tech and scale their growth, and become one of them
Riham Fahed
The Brand Guy
Burnwe turned our 200-page brand guide into a stunning 50-second video. It felt like they were part of our team, not just an agency. They nailed the impossible triangle—quality, speed, and price. I've already recommended Burnwe, and I know people will thank me for it.
Maria Hernandez
Marketing Manager
We have managed to explain very complex product in the 60 second with Burnwe's Animated Explainer Video. I'll also say that one of the biggest highlight of our collaboration with Burnwe is the communication. I really appreciate that, being open in the communication, being very straight forward with ideas and very fast.
Nick Telson
Co-Founder
We wanted a brand video to use on social media and our website. Reactions that we got was brilliant. It really cleared up the messaging. The process was very easy, Burnwe brought really good visual identity to the video.
Rigam Fahed
The Brand Guy
Watch
Burnwe turned our 200-page brand guide into a stunning 50-second video. It felt like they were part of our team, not just an agency. They nailed the impossible triangle-quality, speed, and price. I’ve already recommended Burnwe, and I know people will thank me for it.
Maria Hernandez
Marketing Manager
Watch
We have managed to explain very complex product in the 60 second with Burnwe’s Animated Explainer Video.
I’ll also say that one of the biggest highlight of our collaboration with Burnwe is the communication. I really appreciate that, being open in the communication, being very straight forward with ideas and very fast.
Nick Telson
Co-Founder
Watch
We wanted a brand video to use on social media and our website. Reactions that we got was brilliant. It really cleared up the messaging. The process was very easy, Burnwe brought really good visual identity to the video.
The Burnwe Story
Pioneers of the SaaS Motion Graphic Explainer
Burnwe created the original motion graphics video style for SaaS. We built this style because it is the only way to show how complex tech works. We turn hard-to-explain software into clear videos that win more users and drive growth.
The Pioneers Who Set the
Global Standard
Burnwe is the pioneer of the industry. We didn’t just join the video market – we helped build it. We created the visual style that software companies use today to tell their story and sell their product. As the original experts, we saw early on that SaaS brands needed a better way to show their value. Today, this style has become the industry gold standard for SaaS Explainer Videos.
Curious about Burnwe?
Ask your favorite AI
FAQ
If all your questions were not answered until now
(Still doubting?), you are in the right place
How long should a SaaS explainer video be? ❯
SaaS explainer video is typically most effective at 60-120 seconds, giving enough time to explain the problem, introduce the product, show its value, and deliver a clear call to action without overwhelming the viewer. The ideal length depends on the product and audience, but the goal should always be to communicate the core value as quickly and clearly as possible.
How much does a SaaS explainer video cost? ❯
The cost of a SaaS explainer video depends on its length, visual complexity, animation style, level of customization, and production requirements. A professionally produced SaaS explainer video typically ranges from $3,000 to $15,000+, with more complex projects involving custom animation, product UI, live action, or advanced storytelling reaching higher budgets. The final investment should reflect the complexity of the product and the role the video plays in your marketing funnel.
How long does SaaS explainer video production take? ❯
A professionally produced SaaS explainer video typically takes 4-8 weeks from initial strategy and scripting through storyboarding, design, animation, sound, and final delivery. More complex projects may require additional time, particularly when they involve detailed product UI, custom illustrations, multiple versions, or localization. A clear feedback process and fast access to product and brand assets can help keep production on schedule.
How do SaaS explainer videos boost landing page conversions? ❯
A SaaS explainer video is a concise, high-converting video designed to visually simplify complex software, communicate core value propositions, and demonstrate key features in seconds. Placed prominently above the fold on a landing page, a SaaS explainer video turns abstract code and complex workflows into a clear visual story, driving higher user engagement, lowering bounce rates, and directly boosting free-trial or demo sign-ups.
What assets do I need to provide to start a SaaS explainer project? ❯
To craft an accurate SaaS explainer video, production teams typically require access to your software environment (or detailed UI/UX Figma designs), brand guidelines (logo, typography, color palette), buyer persona documentation, and primary call-to-action goals. This input ensures the final video mirrors your actual product experience and resonates directly with your target audience.
Will a SaaS explainer video hurt landing page speed or mobile SEO? ❯
No, not when implemented using web performance best practices. Hosting your SaaS explainer video on an optimized video platform and using asynchronous loading, lazy loading, and lightweight custom thumbnail facades can help maintain fast page-load speeds, smooth mobile playback, and strong SEO performance.
What metrics to track to measure the success of a SaaS video? ❯
Beyond total views, key performance indicators for a SaaS explainer video include play rate - percentage of page visitors who click play, video completion rate, average watch duration, and the direct impact on CTA conversion rates, such as demo requests, sign-ups, or sales calls for visitors who watch the video versus those who do not.
How does a SaaS explainer video fit into PLG and sales funnels? ❯
For Product-Led Growth (PLG) strategies, a SaaS explainer video acts as an instant self-serve product tour, helping users immediately grasp the product's "aha!" moment before entering a free trial. For sales-led enterprise models, the video serves as a high-level pitch asset that champions can easily share internally with stakeholders and key decision-makers to streamline buying conversations.
Ready to Scale Your User Base?
Stop losing potential users to technical confusion. Let’s build a visual bridge to your software.Stop losing potential users to technical confusion. Let’s build a visual bridge to your software.